College Catalog

Course Descriptions

Introduction to Mass Communications

MCM111

Basic survey that examines the many different mass media, including newspaper, magazine, radio, television, motion picture, book publishing, and the recording industries. Examines such areas as advertising in commercial media, photography and photojournalism, mass media, networks, syndicates, cable, satellite communications, legal issues in the working press, regulatory control of the mass media, the audience, and the effects of mass communication. Includes a glossary of media terms. 3 Credits (3 Lecture) Fall Only.

Principles of Advertising

MCM127

Survey of the history of American advertising and its relation to the economy. Media management and placement; integrated marketing communication; retail and national advertising; sociological aspects; creative production. 3 Credits (3 Lecture)

Introduction to Cinema

MCM152

Study of film as mass media. Includes the international development of cinema as well as the historical significance of various films. Stresses an understanding of the social, cultural, political, and aesthetic values communicated by film. Introduces basic elements of movie making and discusses film criticism. 3 Credits (3 Lecture) (ART) As needed.

Media Writing

MCM223

Writing techniques for a variety of media applications, with a focus on reaching the audiences of traditional news outlets such as print, online, and broadcast. Course work applies informational, persuasive, and advocacy writing to a variety of media formats, including video scripting and news. Emphasis on gathering and organizing information, rewriting and editing copy, critiquing, and peer writing. Includes techniques for interviewing, researching, and writing. 3 Credits (3 Lecture) Prerequisite(s): ENL111. As needed.

Media Evolution and Social Influence

MCM323

Study of evolving mass media systems and their effects on communication in society. Examination of the historical shifts from oral to written to print to electronic eras and the contemporary emphasis on personal communication in a digital age. Course work includes analysis of the changes in traditional definitions of communication-based processes such as newsgathering, gatekeeping, advocacy, journalism, and media democratization, among others. The migration of media use and production from a professional model to a democratized system, including social media, in which citizens simultaneously produce and consume information, is explored, as well as the effects of that shift on the credibility, reliability, and validity of the content produced. Course work includes various formal and informal written assignments. 3 Credits (3 Lecture) Prerequisite(s): ENL121 or ENL201. (Writing Enriched) Fall Only.

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