Introduction to Mass Communications
Basic survey that examines the many different mass media, including newspaper, magazine, radio, television, motion picture, book publishing, and the recording industries. Examines such areas as advertising in commercial media, photography and photojournalism, mass media, networks, syndicates, cable, satellite communications, legal issues in the working press, regulatory control of the mass media, the audience, and the effects of mass communication. Includes a glossary of media terms. 3 Credits (3 Lecture - 0 Lab) Fall Only.
Principles of Advertising
Survey of the history of American advertising and its relation to the economy. Media management and placement; integrated marketing communication; retail and national advertising; sociological aspects; creative production. 3 Credits (3 Lecture - 0 Lab)
Introduction to Cinema
Study of film as mass media. Includes the international development of cinema as well as the historical significance of various films. Stresses an understanding of the social, cultural, political, and aesthetic values communicated by film. Introduces basic elements of movie making and discusses film criticism. 3 Credits (3 Lecture - 0 Lab) (ART) As needed.
Writing techniques for a variety of media applications, with a focus on reaching the audiences of traditional news outlets such as print, online, and broadcast. Course work applies informational, persuasive, and advocacy writing to a variety of media formats, including video scripting and news. Emphasis on gathering and organizing information, rewriting and editing copy, critiquing, and peer writing. Includes techniques for interviewing, researching, and writing. 3 Credits (3 Lecture - 0 Lab) Prerequisite(s): ENL111. As needed.