2006-07 Catalog Archive (Archived July 31, 2006)
One College Avenue, Williamsport PA 17701 · (570) 326-3761 or (800) 367-9222
Graphic Communications Management (BGC)
Bachelor of Science Degree (B.S.)
The Graphic Communications Management major supports the human resource development needs of the printing and publishing industry. This major offers students an opportunity to develop skills and knowledge that will prepare them for entry-level management positions specific to the graphic communications field. Students will develop planning and organizational skills as well as decision-making capabilities. Students will also refine technical abilities through the application of tools, materials, and processes used in various graphic media systems. Laboratory experiences will reinforce communications, math, science, and technical concepts while challenging students' problem-solving abilities.
Career Opportunities: Entry-level positions leading into production management, scheduling, sales and service, cost estimating, quality-control supervision, and department supervision.
Recommended High School Subjects: Students planning to enter this major should take keyboarding, higher math, and chemistry classes. Academic subjects with strong emphasis on communication and analytical skills are helpful. An awareness of computer hardware and software is also beneficial.
Remediation Strategies: All entering students will be tested for English, math, and reading deficiencies. Students are expected to remediate any deficiencies as explained in the Information section of this catalog (see step 3 of the Admissions Process).
Transfer Procedures: This major is subject to the transfer standards established by the College and detailed in the Information section (see "Transferring Credits") of this catalog. Exceptions must be approved by the school dean.
Program Goals: For this progressive professional major, the objectives for the Graphic Communications Technology associate-degree major will apply. In addition, a graduate of this major should be able to:
- recognize and apply professional behaviors in dealing with peers, supervisors, and clients.
- implement and manage a variety of printing systems including offset lithography, screen printing, and flexography.
- synthesize the theory and concepts derived from related (non-major) courses with the theory and concepts derived from Graphic Communications courses.
- develop the means to remain professionally current.
- evaluate, select, and apply cost-estimating systems.
- synthesize a range of management principles and practices applied specifically to the printing industry.
- evaluate legal, environmental, and ethical issues facing the printing and publishing industry.
- develop the skills needed for critical thinking, analysis, problem solving, and decision-making.
- demonstrate productive work in actual professional settings.
- design and plan production for a complete publication.
- scientifically measure and analyze a broad range of paper and ink properties and analyze paper and ink interactions in a variety of printing processes.
| First Semester | Credits | ||
|---|---|---|---|
| PNP110 | Introduction to Printing and Publishing Professions | 2 | |
| PNP127 | Applied Typography and Design | 3 | |
| PNP123 | Digital Imaging I | 3 | |
| PNP124 | Offset Lithography | 3 | |
| CSC110 | Introduction to Information Technology | 3 | |
| OIT101 | Keyboarding and Its Applications | 1 | |
| FIT | Fitness and Lifetime Sports Elective | 1 | |
| 16 | |||
| Second Semester | Credits | ||
| PNP136 | Packaging and Product Design | 3 | |
| PNP210 | Digital Imaging II | 3 | |
| PNP234 | Advanced Offset Lithography | 3 | |
| ENL111 | English Composition I | 3 | |
| PHO101 | Black-and-White Photography | 3 | |
| 15 | |||
| Third Semester | Credits | ||
| PNP212 | Screen Printing | 3 | |
| PNP232 | Finishing and Distribution | 3 | |
| PNP272 | Digital Media Publishing | 3 | |
| ENL201 | Technical and Professional Communication | 3 | |
| MTH153 | Topics in Mathematics | 3 | |
| 15 | |||
| Fourth Semester | Credits | ||
| PNP215 | Flexography | 3 | |
| PNP220 | Output Workflow | 3 | |
| PNP252 | Production Printing | 3 | |
| or | |||
| PNP252 | Production Printing (Co-Op) | 3 | |
| SCI | Science Elective | 3 | |
| HUM | Humanities Elective | 3 | |
| or | |||
| SSE | Social Science Elective | 3 | |
| or | |||
| ART | Art Elective | 3 | |
| or | |||
| FOR | Foreign Language Elective | 3 | |
| or | |||
| AAE | Applied Arts Elective | 3 | |
| or | |||
| IFE | International Field Experience Elective | 3 | |
| 15 | |||
| Summer Session | Credits | ||
| PNP355 | Internship | 3 | |
| 3 | |||
| Fifth Semester | Credits | ||
| PNP350 | Ink and Substrates | 3 | |
| PNP352 | Printing Estimating | 3 | |
| CHM100 | Fundamentals of Chemistry | 4 | |
| MGT115 | Principles of Management | 3 | |
| MTH160 | Elementary Statistics with Computer Applications | 4 | |
| 17 | |||
| Sixth Semester | Credits | ||
| PNP354 | Trends and Issues in Printing and Publishing | 3 | Writing Enriched Requirement |
| ACC113 | Introduction to Financial Accounting | 3 | |
| ENL351 | Document Design | 3 | |
| MKT240 | Principles of Marketing | 3 | |
| SPC101 | Fundamentals of Speech | 3 | |
| or | |||
| SPC201 | Interpersonal Communication | 3 | |
| 15 | |||
| Seventh Semester | Credits | ||
| PNP470 | Printing Production Management | 3 | |
| HIS262 | Technology and Society | 3 | Writing Enriched Requirement & Science, Technology and Society Requirement |
| MGT248 | Supervision and Human Relations | 3 | |
| MGT301 | Business Law I | 3 | |
| OEA | Open Elective | 3 | |
| 15 | |||
| Eighth Semester | Credits | ||
| PNP495 | Capstone | 3 | |
| MGT330 | Managerial Decision Making | 3 | |
| SSE | Social Science Elective | 3 | |
| HSC | Humanities/Social Science Cultural Diversity Elective | 3 | |
| FIT | Fitness and Lifetime Sports Elective | 1 | |
| OEA | Open Elective | 3 | |
| 16 | |||