2006-07 Catalog Archive (Archived July 31, 2006)
One College Avenue, Williamsport PA 17701 · (570) 326-3761 or (800) 367-9222
Automotive Service Sales and Marketing (AK)
Associate of Applied Science Degree (A.A.S.)
The Automotive Service Sales and Marketing degree prepares students for careers in automotive service specializing in the customer relations and marketing of service related retail sales. Students have the option of developing technical skills in either automotive maintenance and repair, or in collision repair. Internships provide actual work experience in production and customer relations while business courses further develop skills in management, marketing, and sales.
Career Opportunities: Assistant service manager, service adviser, service writer, parts manager, sales of automotive service/merchandise, and sales and marketing of specialized automotive service equipment.
Recommended High School Subjects: Three years of English, one year of algebra, one year of physical science.
Remediation Strategies: Deficiencies should be remediated in the following order: math, reading, English.
Transfer Procedures: This major is subject to the transfer standards established by the College and detailed in the Information section (see "Transferring Credits") of this catalog. Exceptions must be approved by the school dean.
Program Goals: A graduate of this major should be able to:
- understand the applied physical and scientific principles and technical theory necessary for successful employment in the field of customer relations and marketing of service related retail sales in either automotive maintenance and repair or in collision repair.
- apply production and management software in the operation and record keeping of a service facility.
- demonstrate adequate and appropriate customer relations skills and workplace behaviors, and pursue ongoing technical skill development, sufficient for employment in the field of customer relations and marketing of service related retail sales in either automotive maintenance and repair or in collision repair.
- be successfully employed in the field of customer relations and marketing of service related retail sales in either automotive maintenance and repair of collision repair.
| First Semester | Credits | ||
|---|---|---|---|
| AUE | Directed Elective - Automotive Emphasis | 12 | |
| or | |||
| CRE | Directed Elective - Collision Repair Emphasis | 12 | |
| MTH124 | Technical Algebra and Trigonometry I | 3 | |
| or | |||
| MTH180 | College Algebra and Trigonometry I | 3 | |
| OIT101 | Keyboarding and Its Applications | 1 | |
| 16 | |||
| Second Semester | Credits | ||
| AUE | Directed Elective - Automotive Emphasis | 9 | |
| or | |||
| CRE | Directed Elective - Collision Repair Emphasis | 11 | |
| CSC110 | Introduction to Information Technology | 3 | |
| ENL111 | English Composition I | 3 | |
| 15 | |||
| Third Semester | Credits | ||
| AMT260 | Automotive Service Internship I | 2 | |
| AMT262 | Automotive Customer Service Techniques | 2 | |
| ECO111 | Principles of Macroeconomics | 3 | |
| ENL201 | Technical and Professional Communication | 3 | |
| MGT115 | Principles of Management | 3 | |
| MKT240 | Principles of Marketing | 3 | |
| 16 | |||
| Fourth Semester | Credits | ||
| AMT242 | Vehicle Safety Inspection | 1 | |
| AMT261 | Automotive Internship II | 2 | |
| FIT | Fitness and Lifetime Sports Elective | 1 | |
| MGT249 | Small Business Management | 3 | |
| MGT301 | Business Law I | 3 | |
| MKT243 | Sales | 3 | |
| SCI | Science Elective | 3 | |
| 16 | |||
Additional Information: The first year technical courses contained in the degree are certified by the National Automotive Technicians Education Foundation in both automotive and collision repair.